Unless you’ve been living in a cave that somehow is free of mainstream media wiring, you’ve likely been inundated to the much-celebrated story that “coconut oil is now bad for us.”

Yes, I say “celebrated,” because many of the folks on Twitter and Facebook have taken the celebratory position of the, “I told you so.”

Coconut oil got big. Like mega-big. Being that it can be used a cooking agent, a nutritional supplement and a natural skin product, it almost seemed to be bound by no parameters. Coconut oil’s many uses even became the butt of jokes.

But for some, it just wasn’t funny. The indoctrinated. Those who still believe that fat is their enemy felt vindicated. For years, people would ask me why I would eat coconut oil. I’d tell them it was good for me.

“But it’s fat,” they’d reply.

Over the years, I strictly ended conversations that included such exchanges, realizing the indoctrinated would inevitably go to war over the failed science of “evil fat.”

The Internet created a whole new frontier that permeated the indoctrination of millions of people. It gave a fair shot to those who advocated things such as coconut oil and avocados and more, were good for us. Reddit and BodyBuilding.com were full with people eating coconut oil and posting their improved blood work.

Real, human, proof.

Photo by mealmakeovermoms

Coconut oil was the prize. It was the one true soldier in the war against Big Food’s lobbied information which was typically posted on FDA bulletin boards (like the food pyramid). Coconut oil was the prize possession of athletes. It was the natural solution for our gut health, brain health (Alzheimer’s and dementia) and even helping to heal wounds.

All good, right? It would seem so…until of course…

…The same “experts” who told us that Margarine was better for us than plain old butter are back making hit pieces. This time, it’s a hit piece on coconut oil. And many of the herd have fallen into line with little protest or inquisition (and some, as mentioned, with celebratory resonances). And again, it’s from the scammy American Heart Association. The same association that took bribes from Procter and Gamble when they introduced Crisco. From wikipedia:

The AHA remained small until the 1940s when it was selected for support by Procter & Gamble, via their PR firm, from a list of applicant charities. Procter & Gamble gave $1.5 million from its radio show, Truth or Consequences, allowing the organization to go national.[4]

Here’s a nice, easy to follow, graphic created by empowerhealthcoach.net.

AHA coconut oil scam

The hit piece claims that coconut oil isn’t good for us. That it’s bad for us. That’s it’s evil. That “health nation” fell for a scam. That we should be opting for soybean and canola oil, instead. Go figure… Almost every mainstream news source ran it. Seriously, I think they all ran with it, gloating.

Every outlet in the top of Google News, as of today, condemned coconut oil (except Buzzfeed).

coconut oil news

But as Emily Maguire of Huffington Post points out, the new hit piece misses the mark and lends us tranparency. They didn’t “do science” correctly at all.

To really determine your true risk to heart disease, other markers that need to be considered are that of your HDL (generally thought of as the “good” cholesterol) and your triglyceride level. The AHA statement even states that:

“ the plasma levels of triglycerides is a well-established independent biomarker for CVD”.

My first question then is why is most of the position statement simply focusing on the total cholesterol and the LDL level when triglycerides in themselves are probably a greater indicator on if you will experience any form of heart disease or not?

This may be because a lot of evidence is now pointing to the effect that refined carbohydrates can independently have on raising triglyceride levels.

Gary Taubes shared his discontent over the matter, as well.

It’s particularly interesting because four years ago the AHA released a report claiming to be evidence-based medicine, co-authored by an intersecting set of these usual suspects, that also claimed that the strongest possible evidence existed to restrict the saturated fat (SFA) in our diet and replace it with polyunsaturates (PUFAs). It was fascinating because multiple other meta-analyses, co-authored by independent researchers, had found the evidence to be weak or lacking. So how could it be the strongest possible? Surely there was room for improvement. That 2013 AHA document, though, made it exceedingly difficult to duplicate the analysis of the AHA experts and establish how they had come to such a paradoxical conclusion. This latest document in effect tells us what they did then and are still doing – i.e., what they’ve been doing all along.

So why then is all of this happening? Why have all the sheep been rounded up, herded, and sent with marching orders to bash coconut oil on social media?

Well, two big players can’t enjoy coconut oil’s fandom. Oddly, with pharma, it reminds me all too much of the marijuana legalization issue whereas pharma lobbies against legalization. With big food, the soybean and canola industries have suffered the consequences of coconut oil’s rise to fame.

If you were a pharmaceutical company, how would you feel about the following?

A University of Oxford Study showed that coconut oil, at the very least, lends short-term benefits to both Alzheimer’s and dementia patients. I mean, how long has it been studied?

Here’s an ongoing study looking into coconut oil’s possible solution for Alzheimer’s. I can’t imagine any pharmaceutical company wants that to continue.

You can browse the web and you will find a lot of buzz about coconut oil and brain health.

Here’s a study showing that HDL cholesterol (good cholesterol) increasing in women who eat coconut oil.

Coconut oil helps you lose weight (study)

Coconut oil improving gut health (study)

The true intentions of the hit piece truly are seeded in big corporations protecting their interest.

Want to go deeper down that rabbit hole? The sugar industry got caught bribing scientists in the 1960’s to condemn saturated fats. Yes, decades upon decades of crap, tainted science allowed for the biggest rise in obesity and cardiovascular disease in history. The sugar industry went on the make billions. Yet here we are again, the sugar industry under fire, and suddenly, saturate fats are back on the chopping block. And the herd is jumping back into line like rats going back for a second serving of nicotine dripping from a labratory vile.

Will the greater public at large really be this gullible? The answer to such a question remains to be seen.

By the way, check out my oil pulling with coconut oil article. You might save a dental fee or two.

Photo by mealmakeovermoms

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